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Writing a blog such as parenting one is easy to do. However, developing a parenting blog is another thing entirely.
First, you need to begin with a topic in mind and ensure you don’t get lost in the quandary of the web because of vast competition.
Next, you need to understand how search engine rankings work and how you can use this to your advantage.
However, your blog is only as good as your content, and modern web crawlers are especially good at analyzing your copy to decode its relevance in relation to a search term.
Develop a Niche and Stick with It
Parenting is a broad subject and one that comes with many layers of topical content. Therefore, it can be challenging to write about parenting in general. Additionally, you will face a lot of competition.
This means you are unlikely to rank unless you develop a niche. A niche is a subject within a subject that narrows down the competition element to focus your efforts on a specific type of content.
For example, parenting might cover the following topics:
These alone can be drilled down into more categories unto themselves, such as:
- Babies -> Nurseries -> Types of Bedding for Babies
- Toddlers -> Toddler Education -> Math Toys for Toddlers
- Children -> Child Behaviour -> Teaching Responsible Actions in Children
Those topics could then go even further, and these are just three examples of parenting sub-categories.
You could write other posts about baby bedding and cot fitted sheets under the nursery category. This would be a great niche since it is focused, helpful, and regularly searched.
Search Engine Optimization (SEO) informs a search engine what your website content is about. This is primarily done using metadata and relevant media such as copy, images and video embeds.
Metadata refers to a post or page’s title, focus keyphrases and the description inserted via SEO tools like All-in-One SEO and Yoast. These tools are available as add-ons for site builders such as WordPress.
The most common method of SEO is On-Page SEO, yet there are others:
- On-Page SEO: meta content such as title, description, and keywords.
- Off-Page SEO: backlinks from other sources similar to your blog.
- Technical SEO: aims to boost SEO ranking via speed, mobile responsiveness, and structure optimizations.
- Local SEO: uses location-based information related to your or a user’s physical location and displays on Google Maps and SERPs.
SEO is a complex subject, yet proper Implementation is straightforward with some practice. A top tip is to provide consistent and relevant information. Proper keyword research is required for this. And web crawlers are adept at spotting even the most subversive methods of keyword stuffing – a technique used to influence a page rank by repeating the same keyword multiple times.
All About Copy
Your site or blog content relies almost exclusively on quality copy. Copy is basically written text. While you are at liberty to place any copy you like on your site, it won’t help your rankings.
For example, suppose you operate a baby product eCommerce company. In that case, placing a video game post on your parenting blog isn’t likely to help unless there is a relevant post about video games that are safe for children.
Back to the point, there are numerous copy types you should consider for your site or blog:
- Relevant blog posts: guides, company information, and general sector-related info.
- Informative and sales-driven posts: information on a specific product or service you offer.
- Press releases: regarding specific information in the public interest.
Copy is also an excellent method of boosting your SEO for SERPs. Domain authority and ranking is boosted using traditional SEO techniques. First, a post must be relevant to your business. Next, you can include a focus keyword you wish to rank for. Then you can also include links.
Links should be limited, but it is safe to have a product link, an internal link and an external link. Internal and external links are excellent for backlinking and link-building.
Growing and developing any blog is hard work, hopefully, these tips will help you to develop your parenting blog.
Stay safe everyone.